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Aim: to study social and cultural challenges encountered by French Red Cross health workers and volunteers (who work with healthcare facilities/hospitals, nursing homes, etc. as well as those working in the field to assist migrants, homeless people, and frail and elderly people) and monitor communication in mainstream and social media to adapt the response to the pandemic in each region. By combining an ethnographic and big data approach, this project seeks to help mobilize and motivate physicians, nurses, nursing assistants, and volunteers. This work will enable the supply of appropriate equipment, measures and communication tools for their work.